Sasha Panic

Co-Founder & Creative Director

Sasha Panic brings over 20 years of experience, a perfectionist’s eye, and a laid-back energy to his role as Director Stylist and Co-Owner of UNIK. Trained in Malmö alongside co-founder Vesna, Sasha’s career has been shaped by strong technical foundations and a genuine passion for timeless, beautiful hair.

Known for his calm presence and precise technique, Sasha has mastered everything from classic cuts to contemporary color, but balayage has become his signature over the past decade. He approaches each client with quiet confidence, drawing on deep knowledge of both old-school methods and modern innovations to deliver natural, low-maintenance results that elevate and empower.

What sets Sasha apart isn’t just his skill. It’s his ability to build genuine relationships. For him, some of the most rewarding moments come from long-time clients who have become close friends. He wants every client in his chair to feel relaxed, at ease, and fully trusting of the process.

His must-haves? Hair serum or oil after every wash, and his extra-long blow-dry brushes are non-negotiables for polished, healthy hair.

Sasha was born and raised in Sweden by Serbian parents and brings a grounded, cross-cultural perspective to both his craft and client care. While his proudest professional moment remains opening UNIK Hair Studio, he also finds joy in the little things, like curating his ever-growing collection of tropical houseplants.

At UNIK, Sasha blends heart and technique in every appointment, making great hair feel effortless.